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GLCI largeBranding & Corporate Identity

An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand.

Defining your brand requires, at the very least, that you answer the questions like:

  • What is your company's mission
  • What are the benefits and features of your products or services
  • What qualities do you want customers to associate with your company?
Do your research. Learn the needs, habits and desires of your current and prospective customers.

Short on Time or Not Sure Where To Start ?

Let Realm30 Media help you create your corporate identity and branding package. With 20+ years of experience in the marketing field, we can take your ideas and develop some samples that it will get you on your way.

These samples can be anything from rough pencil sketches to fully developed art, giving you complete control and input on the final decisions. Creating a great logo takes time and possibly many versions to get it honed into something your company will be proud to have represent you for many years in the future.

Simple, Time-Tested Tips

  • Get a great logo. Place it everywhere and on everything.
  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout.
  • Be consistent. This tip involves all the above and is the most important tip on this list. If you can't do this, your attempts at establishing a brand will fail.
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